abI RICHARDSON

Abi Richardson is an award winning Melbourne based Director/Producer who works with you to uncover the heart of your organisation, to show the world who you are, what you do and how you do it.

The heart of our projects is you. You won’t be lost in ‘concepts’ and ‘blue skies’ and clever marketing tricks. Tell us your story and let us tell the world.

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PROJECTS

MY Work

McGrath Foundation Breast Awareness

I often talk to clients about the importance of making sure you set up your audience so they are in the right frame of mind for what they about to watch. Sometimes it needs no introduction... but sometimes it really can be used to great advantage.

Here is an example of just that. Some time ago we were asked by the McGrath Foundation to produce a suite of videos talking about Breast Awareness. One of them was aimed at teenagers. My immediate thought was teenagers and talking about boobs = embarrassed giggles. So to get over that we produced the following.....

Given the Chance

We were asked by the Brotherhood of St Laurence to create a video to help people understand what the program Given the Chance is all about. Luckily for us, we met some incredibly inspirational people who made our job pretty easy. To be unemployed for a long time makes keeping your confidence difficult. When you arrive in a new country, no matter how qualified you are, it can seem completely overwhelming. That’s what Given the Chance is all about. Find out more Supporting jobseekers – Given the Chance | Brotherhood of St. Laurence (bsl.org.au)